Small Business SEO Tools (2018 Edition)

If you own a small business, you probably stay up at night thinking about your website and how it’s performing on search engines – oh, that’s just me?

Oh well, either way, it’s time to look at SEO Tools that can help your website the most for SEO in 2018.

Google Analytics

This may seem overly simple or obvious, but you’d be surprised how many sites don’t use Google for their insights… when trying to rank… in GOOGLE. It’s easy to set up, all you need is a Google account and a teeny bit of technical know how.


Your site may be built with any number of site builders (Wix, Weebly, GoDaddy, Squarespace, etc.). Any of these platforms can perform and even do well, but due to its customize-ability, WordPress is our easy recommendation for SEO. In fact, we’ve made good money simply by creating a service to switch business websites from these other platforms to WordPress.



Once you have WordPress installed, an entire new world opens up to you, complete with plugins for every occasion (and we mean EVERY occasion). There are only a few dozen that we endorse and use each and every time – Yoast SEO being one of them.

Google Business

Yes, another tool from Google, and it won’t be the last, either. It’s interesting that the tools put forth by Goolge themselves aren’t as popular as they should be. They put out a new service, and it gets a lot of head-scratching, but not a lot of actual usage.

Moz Local

Moz has always been on the forefront of SEO technology. it has had its business struggles, but continues to provide major value to businesses and SEO’s alike.

Search Console

Although it’s another Google product, and may seem confusing, it’s really not. In fact, if you’re under 50 years old, you’ll probably figure it out without any help at all. Our more senior clients may need us to do some of these things for them, but it doesn’t take long at all, and provides a ton of value

This list wasn’t meant to be exhaustive, though still provides a list of SEO tools for small business owners that will get you listed and jumpstart your chances of online success.

Dan Christensen

Dan Christensen